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Case Study
CBD Unlimited
Overview
CBD Unlimited is a publicly held, medically backed CBD company located in Cave Creek Arizona. CBD Unlimited carries a range of CBD products including tinctures, sprays, balms and pet products. As a company their top priority was to continue to expand into more retail locations throughout the US, however their social media presence was minimal to none. CBD Unlimited needed a valued partner to build out their social platforms and provide a strategy for driving traffic to their retail partners.
Goals
- Develop Digital Marketing Strategy to assist CBD Unlimited expand into retail locations throughout the US
- Increase e-commerce sales
- Differentiate CBD Unlimited from its competitors
- Expand Organic reach through utilization of influencers
- Provide support with presentations and strategies to influence shareholders
- Create an affiliate program
Results
- Custom content took CBD Unlimited’s brand from generic to “Wow” by creating high quality images and videos captured the audience’s attention and caught the company’s visual image up to their strategic direction
- Increased website traffic by 16X within 30 days of partnership
- Direct e-commerce sales increased by 4x within 60 days of partnership
- Generated over 500,000 organic impressions on weekend of launch with zero cost
- Increased follower count by 50% in just 30 days
- Developed trackable and transparent affiliate program that is expanding month after month, building the CBD Unlimited community and creating a sales funnel to drive e-commerce sales
- Assist CBD Unlimited in securing major retailers including Walgreens and CVS, expanding from 5,000 retail locations to over 20,000
- Raised investment capital through partnering with Investment Management Firm to assist CBD Unlimited in growth and expansion into the International Market
